Mario Wells is a thoughtful, steady leader whose work sits at the intersection of strategy, service, and long-term community impact. Currently serving as Director of Rental Real Estate Development at Better Housing Coalition, Mario oversees a multifamily rental pipeline valued at more than $100 million, guiding projects from early concept through construction and transition to property management. Colleagues describe him as caring, inclusive, dependable, and deeply committed, someone who leads with integrity and consistency.
With more than a decade of experience in affordable housing, Mario has held project management roles at Enterprise Community Development, Community Housing Partners, Virginia Housing, and BHC. A proud three-time graduate of Virginia Commonwealth University, his academic background in urban planning, political science, and criminal justice informs his holistic approach to development. While Mario never planned on a career in affordable housing, what began as helping a classmate eventually led to an internship—and a calling—that continues to shape communities across Virginia.
We caught up with Mario to learn more about the experiences that shaped his path, the projects that inspire him most, and his perspective on the future of affordable housing.
Q: Was there a particular moment or experience that inspired you to pursue a career in affordable housing?
My career in affordable housing began more than 13 years ago with a simple act of helping a classmate maintain their GPA. Recognizing my desire to support others, they recommended me for an internship at Virginia Housing—an opportunity that ultimately shaped my professional path.
What started as a chance experience quickly became a calling. I saw firsthand the power of housing to transform lives and strengthen communities, and I knew I wanted to be part of that impact. Saying “yes” to that opportunity laid the foundation for a career dedicated to expanding access, creating stability, and building communities where people can truly thrive.
Q: Can you share a memorable success story or project you’ve been involved with?
One project that stands out is The Planet Apartments, a new construction development I had the privilege to lead in Richmond’s historic Jackson Ward neighborhood while at Better Housing Coalition. Beyond delivering high-quality affordable housing, the development honors the legacy of John Mitchell Jr., editor of the Richmond Planet, reinforcing the neighborhood’s rich cultural history.
The project reflects what thoughtful development can achieve—creating affordable, dignified homes that connect families to opportunity while contributing to long-term community vitality.
Seeing residents build their lives in a space we envisioned from the ground up remains one of the most rewarding moments of my career.
Q: What is your current role, and what are your main responsibilities?
As Director of Rental Real Estate Development, I lead the strategic planning and execution of affordable multifamily housing initiatives from concept through construction, financial closing, and transition to property management. My work focuses on identifying new development opportunities while preserving and revitalizing existing communities.
I oversee complex projects, guide financing strategies, and collaborate with public and private partners to deliver developments on time and within budget. Most importantly, I work alongside senior leadership, community stakeholders, and local governments to expand access to high-quality affordable housing and support stronger, more resilient communities.
Q: How has the affordable housing landscape changed over the past few years?
The landscape has become increasingly complex. Rising construction costs, higher interest rates, supply chain disruptions, and growing demand have made development more challenging than ever. At the same time, there is a deeper understanding that housing is foundational to economic mobility, public health, and community stability.
These challenges have pushed the industry to innovate—encouraging more creative financing, thoughtful design, and stronger partnerships. While the obstacles are real, I believe they are helping us build not just more housing, but better and more sustainable communities.
Q: How do you see the field evolving in the next few years?
The future of affordable housing will be defined by innovation, adaptability, and intentional collaboration. As demand continues to outpace supply, we must embrace new construction methods, emerging technologies, and diversified funding strategies.
I also see a growing emphasis on holistic community development—housing that is connected to transportation, healthcare, education, and economic opportunity. With continued leadership and shared commitment, we have an opportunity to reimagine how housing can empower individuals and strengthen communities for generations to come.
Q: What are some common misconceptions about affordable housing?
One common misconception is that affordable housing is solely about cost. In reality, it’s about opportunity, dignity, and creating environments where people can thrive. Today’s developments are thoughtfully designed, professionally managed, and often indistinguishable from market-rate communities.
Another misconception is that affordable housing negatively impacts neighborhoods. In my experience, well-planned developments support local economies, stabilize the workforce, and foster long-term growth.
Affordable housing is not just a response to need—it’s an investment in our collective future.
Q: What do you find most rewarding about your work?
The most rewarding part is witnessing the tangible impact that safe, high-quality housing has on individuals and families. Affordable housing provides stability, restores dignity, and creates a foundation for opportunity.
Seeing a development move from concept to completion—and knowing it will serve generations to come—is incredibly fulfilling. But the greatest reward is remembering that behind every door is a story: families growing, children thriving, and communities strengthening.
Q: How do you stay motivated in the face of challenges?
I stay motivated by remaining connected to the mission and the people at the center of this work. The challenges reinforce why this work matters. Every obstacle represents an opportunity to create meaningful impact.
I’m also inspired by the dedication of colleagues, partners, and community leaders who share this commitment. For me, affordable housing isn’t just a profession—it’s a commitment to service and shaping more equitable communities.
Q: Do you have hobbies or interests that help you stay balanced?
Outside of work, I enjoy reading inspirational and personal development books, watching sports, and rewatching classic 90s sitcoms—Martin and The Fresh Prince of Bel-Air are favorites. I also enjoy playing video games with family and friends.
My greatest source of balance is my family. My wife and newborn child inspire me daily, and my faith and involvement with Liberation Church help keep me grounded in love, kindness, and service.
Q: How would you sum up your experience with the Housing Leadership Institute in one sentence?
My experience with HLI has been both affirming and energizing, offering the opportunity to learn alongside accomplished leaders who share a commitment to advancing affordable housing.
Mario’s leadership reflects the heart and discipline required to advance affordable housing in today’s complex landscape. With a steady commitment to service, thoughtful development, and long-term community impact, he continues to help shape stronger, more resilient neighborhoods across Virginia. We’re proud to spotlight Mario’s work and the meaningful contributions he brings to the HLI cohort and the communities he serves.
About the Housing Leadership Institute
The Housing Leadership Institute (HLI) is a 10-month intensive and targeted program created and implemented by the Virginia Housing Alliance. The Alliance and its partners designed the program to leverage training, coaching, and peer support. Each year, we help 15 mid-career housing professionals foster and grow leadership skills. Through the program, participants create a career development plan to catalyze their leadership trajectory.
The program consists of 7 virtual sessions, 3 in-person retreats across the Commonwealth, 5 one-on-one coaching sessions, readings and reflections to supplement each session, and additional networking and professional development opportunities.
Learn more about HLI or contact Arley Bell at abell@vahousingalliance.org.